ROLE AND EFFECTIVENESS OF ANALYTICS IN MAKING MANAGEMENT DECISIONS IN THE TOUR OPERATING INDUSTRY

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dc.contributor.authorТимчук Світлана Володимирівна
dc.date.accessioned2024-11-16T13:52:46Z
dc.date.available2024-11-16T13:52:46Z
dc.date.issued2024-01-24
dc.descriptionBased on the conducted research, it can be determined that the effective use of analytics in tour operating is determined not only by technical capabilities but also by considering ethical aspects and ensuring data confidentiality. The application of various types of analytical tools, from demand and booking analysis to the use of artificial intelligence, enables tour operators to improve marketing strategies, price management, and customer service. In conclusion, it can be argued that analytics in the tour operating industry is a key tool for achieving competitive advantages and building a sustainable business in a rapidly changing market with growing consumer expectations.
dc.description.abstractIn the era of rapid technological advancement and globalization of the tourism market, tour operators face unique challenges and opportunities that require improvement in management methods and decision-making. One of the key factors defining success and competitiveness in the modern tour operating industry is the use of analytics. Analytics, considering the vast amount of data and the utilization of advanced information processing technologies, becomes a crucial tool for effective management and decision-making.
dc.identifier.citationTymchuk S. V. Role and effectiveness of analytics in making management decisions in the tour operating industry. VII International scientific and practical conference «Scientific Research: Theoretical Foundations and Practical Applications» (January 24-26, 2024) Vienna, Austria, International Scientific Unity. 2024. P.573-577
dc.identifier.isbn978-617-8427-27-6
dc.identifier.urihttps://lib.udau.edu.ua/handle/123456789/10631
dc.language.isoen
dc.publisherInternational Scientific Unity
dc.titleROLE AND EFFECTIVENESS OF ANALYTICS IN MAKING MANAGEMENT DECISIONS IN THE TOUR OPERATING INDUSTRY
dc.title.alternativeROLE AND EFFECTIVENESS OF ANALYTICS IN MAKING MANAGEMENT DECISIONS IN THE TOUR OPERATING INDUSTRY
dc.typeТези
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