ROLE AND EFFECTIVENESS OF ANALYTICS IN MAKING MANAGEMENT DECISIONS IN THE TOUR OPERATING INDUSTRY
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Date
2024-01-24
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Publisher
International Scientific Unity
Abstract
In the era of rapid technological advancement and globalization of the tourism
market, tour operators face unique challenges and opportunities that require
improvement in management methods and decision-making. One of the key factors
defining success and competitiveness in the modern tour operating industry is the use
of analytics. Analytics, considering the vast amount of data and the utilization of
advanced information processing technologies, becomes a crucial tool for effective
management and decision-making.
Description
Based on the conducted research, it can be determined that the effective use of
analytics in tour operating is determined not only by technical capabilities but also by
considering ethical aspects and ensuring data confidentiality. The application of
various types of analytical tools, from demand and booking analysis to the use of
artificial intelligence, enables tour operators to improve marketing strategies, price
management, and customer service.
In conclusion, it can be argued that analytics in the tour operating industry is a
key tool for achieving competitive advantages and building a sustainable business in a
rapidly changing market with growing consumer expectations.
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Citation
Tymchuk S. V. Role and effectiveness of analytics in making management decisions in the tour operating industry. VII International scientific and practical conference «Scientific Research: Theoretical Foundations and Practical Applications» (January 24-26, 2024) Vienna, Austria, International Scientific Unity. 2024. P.573-577