Improvement of the marketing management system of tourism and hospitality industry enterprises on the basis of innovations

dc.contributor.authorRaisa Kozhukhіvska
dc.contributor.authorОlena Sakovska
dc.contributor.authorLilia Kustrich
dc.contributor.authorMaryna Gomeniuk
dc.contributor.authorSvitlana Podzihun
dc.date.accessioned2022-10-20T12:10:24Z
dc.date.available2022-10-20T12:10:24Z
dc.date.issued2023
dc.description.abstractModern tourism is a complex social and economic system, an element of which is a highly profitable diversified economic and industrial complex, which includes travel agencies, hotels and restaurants, cafes, accommodation etc. Structural changes in the economy, instability of the environment require a revision of the forms and methods of managing the market of tourism services. It is generalized that the use of innovative technologies in the management system of tourism and hotel and restaurant business, at the present stage of economic development, is an important task that is of great interest to managers of enterprises in this field. The results of the study presented in the article can be used as a source of information to build and improve the system of investment attractiveness of enterprises in the hospitality industry.
dc.identifier.citationSakovska O., Kozhukhivska R., Kustrich L., Gomeniuk M., Podzihun S. Improvement of the Marketing Management System of Tourism and Hospitality Industry Enterprises on the Basis of Innovations. Lecture Notes in Networks and Systems. 2022. Vol. 485, рр. 881-895
dc.identifier.issnhttps://doi.org/10.1007/978-3-031-08093-7_58
dc.identifier.urihttps://lib.udau.edu.ua/handle/123456789/9356
dc.language.isoen
dc.publisherSpringer International Publishing
dc.titleImprovement of the marketing management system of tourism and hospitality industry enterprises on the basis of innovations
dc.typeСтаття
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