Пономаренко О.В.2023-10-242023-10-242023Пономаренко О.В.. Changing the culture and mindset of the insurance industry. VІ Всеукраїнська науково-практична конференція «АКТУАЛЬНІ ПРОБЛЕМИ ТА ПЕРСПЕКТИВИ РОЗВИТКУ ОБЛІКУ, АНАЛІЗУ ТА КОНТРОЛЮ В СОЦІАЛЬНО-ОРІЄНТОВАНІЙ СИСТЕМІ УПРАВЛІННЯ ПІДПРИЄМСТВОМ» 30-31 березня 2023 р. м. Полтава.УДК 657https://lib.udau.edu.ua/handle/123456789/9577Nowadays with the emergence of the InsurTech business model which is the combination of insurance and emerging technologies, countless startups have emerged and embraced customer-centric concepts centered on artificial intelligence and behavioral economics. The issue of changing culture and attitudes in the insurance industry is critical in today's business environment. The insurance industry faces a variety of challenges, including increased competition, regulatory changes, evolving customer expectations, and technological disruption. To remain competitive and relevant, insurers must adapt and transform their culture and mindset.enТези