Семенда, Ольга Володимирівна2021-05-272021-05-272021-04Branding and Advertising on Social Networks: Current Trends /Tetiana Trachuk, Olga Vdovichena, Mariia Andriushchenko, Olha Semenda, Maryna Pashkevych// IJCSNS International Journal of Computer Science and Network Security, VOL.21 No.4, April 2021. Р.178-185. https://doi.org/10.22937/IJCSNS.2021.21.4.221738-7906http://lib.udau.edu.ua/handle/123456789/7741The emergence of social networks has led to the flourishing of a new golden era of branding, which is a challenge for companies due to the need for creative positioning of companies with an emphasis on building trust and loyalty to the brand. Consumers are becoming more demanding and due to a wide range of products in different markets, make demands that are more stringent on companies. The goal of this article was to study the main trends of branding and advertising on social networks to develop a new approach to brand promotion.enbranding on social networksadvertising on social networksInstagram brandingbrand positioningbrand content strategyСтаття