Peculiarities of Creating Advertising Activities on the Tourist Services Market

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dc.contributor.authorKOZHUKHІVSKA, Raisa
dc.contributor.authorSakovska, Оlena
dc.contributor.authorUdovenko, Irina
dc.contributor.authorSkurtol, Svitlana
dc.contributor.authorNechytailo, Veronika
dc.contributor.authorHarbar, Olga
dc.date.accessioned2020-12-25T13:42:08Z
dc.date.available2020-12-25T13:42:08Z
dc.date.issued2019-11-13
dc.description.abstractAdvertising serves different purposes, affects the economy, ideology, culture, social climate, education and other aspects of our life. This fact determines the need to study the formation of advertising activities in the tourist market, especially in the development and implementation of practical elements for improving the effectiveness of promotional activities of tourist enterprises. The article defines functions of advertising in tourism and effectiveness of implementation of advertising activity at tourism enterprises. Specific features are allocated which related to formation of the tourist product and the main elements necessary for the implementation of the high-quality tourism product on the world market. The factors trends and the constituents that determine the role of tourism in modern society under the conditions global economy whare investigated. The results of research in the article can be used by as a source of information for the formation of of advertising activity on the market of tourism services.uk_UA
dc.identifier.citation103. Raisa Kozhukhіvska, Оlena Sakovska, Irina Udovenko, Svitlana Skurtol, Veronika Nechytailo and Olga Harbar (2019). Peculiarities of Creating Advertising Activities on the Tourist Services Market: Proceedings of the 34th IBIMA Conference, 13-14 November 2019, Madrid, Spain. ISBN: 978-0-9998551-3-3.uk_UA
dc.identifier.urihttp://lib.udau.edu.ua/handle/123456789/7592
dc.language.isoenuk_UA
dc.publisherMadrid, Spainuk_UA
dc.subjecteconomyuk_UA
dc.subjecttourismuk_UA
dc.subjectadvertisinguk_UA
dc.subjectmarketinguk_UA
dc.titlePeculiarities of Creating Advertising Activities on the Tourist Services Marketuk_UA
dc.typeСтаттяuk_UA
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