Organic Products Market in Ukraine: State And Prospects of Development

Simple item page
dc.contributor.authorСеменда, Дмитро Костянтинович
dc.contributor.authorCеменда, Ольга Володимирівна
dc.contributor.authorБленда, Наталія Олександрівна
dc.contributor.authorСоковніна, Діана Михайлівна
dc.contributor.authorКорман, Ірина Іванівна
dc.date.accessioned2022-01-24T09:25:42Z
dc.date.available2022-01-24T09:25:42Z
dc.date.issued2021
dc.description.abstractThe production of organic products has been one of the most urgent tasks for modern society for many years. Ukrainian society is increasingly interested in what "organic production" and "organic products" are. Along with the promotion of a healthy lifestyle, the relevance of organic products is growing. Therefore, the purpose of the study is to determine the state of production and sale of organic products on the market of Ukraine. By the method of theoretical generalization in the article typical features of organic production are given; using the method of analysis and synthesis, the current situation in the organic market is considered, including available land resources, number of producers, cost of sales; graphical and tabular methods were used for optimal visualization of the results of the study. The study analyses the relevance and importance of organic agriculture and farming, considers key aspects of organic production, the importance of certification and well-established legislation that will help enterprises engaged in the production of organic products to develop. The importance of introducing the marketing concept into the practical activities of enterprises engaged in the production of organic products is noted. The importance of applying effective marketing approaches to product promotion to the consumer is emphasized and the main types of product promotion of organic origin are noted. The elements that form marketing channels for the production of organic products are indicated. It is noted that the market for organic products is gradually developing and expanding, which allows consumers to buy more and more organic products. The research conducted in the article is aimed at informing domestic specialized manufacturers about the possibilities of diversification of the product range and marketing of their products both in the domestic and international markets in accordance with modern consumer needs.uk_UA
dc.identifier.citationDmytro SEMENDA, Olha SEMENDA, Nataliia BLENDA, Diana SOKOVNINA and Iryna KORMAN “ Organic Products Market in Ukraine: State And Prospects of Development” Proceedings of the 38th International Business Information Management Association (IBIMA), 23-24 November 2021, Seville, Spain, ISBN: 978-0-9998551-7-1, ISSN: 2767-9640uk_UA
dc.identifier.isbn978-0-9998551-7-1
dc.identifier.issn2767-9640
dc.identifier.urihttp://lib.udau.edu.ua/handle/123456789/9133
dc.language.isoenuk_UA
dc.publisherInternational Business Information Management Association (IBIMA)uk_UA
dc.subjectProducer, Market, Organic Products, Consumer, Certification, Legal Regulationuk_UA
dc.titleOrganic Products Market in Ukraine: State And Prospects of Developmentuk_UA
dc.typeСтаттяuk_UA
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Organic Products Market in Ukraine.pdf
Size:
1.01 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
13.01 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Кафедра маркетингу