Using of modern information and communication technologies in the tourism
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
Wydawnictwo SGGW ul. Nowoursynowska 166, 02-787 Warszawa
Abstract
The importance of modern information and communication technologies in the economic and social life has steadily increased. The Internet creates new opportunities to provide
services and meet needs. Tourism enterprises are interested in making a big profit from their
sales and want the customers to give their preferences to them. The article deals with the
peculiarities of Internet use by the tourism services consumers. Determined that the compared to traditional advertising technologies, Internet makes it possible to provide a dialogue
with the consumer, to establish feedback and, in terms of investment, it is much cheape. The
data representing the social characteristics of the sphere of Ukrainian Internet consumers are
generalized. The main reasons and motives for making online purchases by tourism services
consumers are indicated. The barriers that hinder the further development of Internet commerce and the promotion of online tourism services have been identified. Quantitative and
qualitative research on the use of tourism Internet services in Ukraine has been carried out
Description
p.97-107
Keywords
tourism, consumer, Internet, information technologies, Internet service
Citation
The importance of modern information and communication technologies in the economic and social life has steadily increased. The Internet creates new opportunities to provide services and meet needs. Tourism enterprises are interested in making a big profit from their sales and want the customers to give their preferences to them. The article deals with the peculiarities of Internet use by the tourism services consumers. Determined that the compared to traditional advertising technologies, Internet makes it possible to provide a dialogue with the consumer, to establish feedback and, in terms of investment, it is much cheape. The data representing the social characteristics of the sphere of Ukrainian Internet consumers are generalized. The main reasons and motives for making online purchases by tourism services consumers are indicated. The barriers that hinder the further development of Internet commerce and the promotion of online tourism services have been identified. Quantitative and qualitative research on the use of tourism Internet services in Ukraine has been carried out.