Browsing by Author "Sakovska O."

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    An analysis of the development, current state, and future prospects of mobile communications for the travel and hospitality industries
    (Springer, Cham, 2024-02-20) Tsypko V.,; Shcherbakova N.,; Ivanchuk S.,; Tyshchenko S.,; Chernyshova T.,; Sakovska O.
    Reviewing the previous four generations of mobile communication technology in light of the expected ramifications of 5G and beyond, as well as future research, will provide valuable context to the current state of the field as interest in 5G gains momentum. To better assist academic academics and industry practitioners in understanding the research topic, this study employs a systematic content analysis technique to present a complete and multidisciplinary assessment of mobile communication research in the tourist and hospitality sector. The impact of mobile communication technologies and their applications on the future of tourism and hospitality studies and business practices is also examined. Along with helping to fill in certain gaps in the existing literature, this study may provide important theoretical direction and practical consequences for future academic and industry research into the use of mobile communication technology in the hotel and tourist industries.
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    Development of entrepreneurship in the tourism and recreation sphere: marketing research
    (Springer, Cham, 2023-10-04) Kozhukhіvska R.; Sakovska O.; Podzihun S.; Lementovska V.; Lopatiuk R.; Valinkevych N.
    The processes of natural restructuring, crisis economic phenomena that take place in Ukraine have a negative impact on the economic situation. Under such conditions, it is relevant to study new approaches, principles, theoretical and methodological provisions regarding the directions and perspectives of entrepreneurship development at the destination level, as well as the development of innovative and investment forms of entrepreneurial activity in the field of tourism and recreation. The article determines that the scientific basis that defines the strategic development of Ukraine in the foreseeable future is the concept of tourism development based on the use of initiative, economic independence and innovative capabilities of business entities of the national market and its territorial and sectoral constituentsIt has been established that entrepreneurship in the field of tourism and recreation creates opportunities for further economic development of regions, formation of investment and innovation policy and provision of competitive services in new forms. The singularities of forming the entrepreneurial concept of tourism and recreational activities have been determined. With the purpose of developing the tourism and recreational industries of Ukraine and providing better tourism services, the article proposes an innovative form of methodology for the formation of a competitive tourism environment at the destination level using the marketing principles of customer focus. The author proposes a managerial and economic mechanism for carrying out entrepreneurial activities by the means of recreation and tourism entities at the level of destinations.